Don't bite into that beetle just yet! I know that's your immediate response to seeing a giant stag beetle. Who wouldn't start salivating over such a treat? But what you're looking at are actually breads baked and colored to resemble the cute little bugs.
Twitter user @tono_donoyukko saw these on sale at a bakery in Japan. They're priced at about $2.74 USD each, which is much more expensive than an ordinary stag beetle.