And as a brony, I enthusiastically approve.
The Chinese zodiac moves in a 12-year cycle. Each year is represented by a different animal. On January 31, it will be the Year of the Horse.
Some artists are interpreting "horse" a bit loosely to include the Earth ponies, pegasi, unicorns and alicorns of My Little Pony: Friendship Is Magic. That's why our pony friends are appearing in displays at Chinese shopping malls.
There's no sign of the Hasbro logo, so it's entirely possible that these are unlicensed uses of the characters.