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Fiery Fieri Gets Ice Cold Review

Guy Fieri is all fired up about a terribly critical review of his restaurant Guy's American Kitchen & Bar (photo by Casey Kelbaugh) in The New York Times. You might recognize Fieri as the guy with bleach blonde hair in those TGI Friday's commercials. The review, submitted by Pete Wells, is laughably harsh on the new restaurant. The entire review is written in questions. It starts out with this and only gets worse.

Guy Fieri, have you eaten at your new restaurant in Times Square? Have you pulled up one of the 500 seats at Guy’s American Kitchen & Bar and ordered a meal? Did you eat the food? Did it live up to your expectations?

Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex? When you saw the burger described as “Guy’s Pat LaFrieda custom blend, all-natural Creekstone Farm Black Angus beef patty, LTOP (lettuce, tomato, onion + pickle), SMC (super-melty-cheese) and a slathering of Donkey Sauce on garlic-buttered brioche,” did your mind touch the void for a minute?

Read the whole review here. Fieri is upset, understandably so, and is on the Today show defending his restaurant. While there may be something to his claim that Wells is "trying to make a name for himself" it should be noted that Wells is the dining editor of The Times, his name is pretty well respected at this point.

I, for one, have never been much of a Fieri fan. I prefer the likes of Richard Blais or non-chef cooking celebrity / somewhat pompous individual Anthony Bourdain - who also slammed Fieri's restaurant.

-Via Hyper Vocal

We dish up more neat food posts at the Neatolicious blog

This does all smack of a clash of egos, with Fieri taking a 'do you know who I am' stance. The problem is how does all this really help the customer decide whether this is a good place to eat or not? It seems like the art of criticism has disappeared up it's own arse and a critique is no longer worth it's salt unless it is a piece of entertainment foremost in it's own right. I have never been a fan of critics - they seem to be too much like teachers ("those that can do - do, those that cannot teach") and I far prefer peer reviews or community reviews. In the end this is all just a big hissy-fit...Give them a balloon each and let them fight it out at dawn.
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