Olympic sponsors are so adamant about protecting their rights that spectators wearing certain kinds of clothing may be turned away from the games.
The story at the Daily Record details other measures already taken, like food vendors being told to sell their wares in clear plastic bags so there is no confusion about breaking the branding rules. Link -via reddit
(Image credit: Flickr user Andrew Tseng)
Games boss Sebation Coe warned anyone wearing a Pepsi T-shirt is likely to be booted out because it would upset sponsors Coca-Cola.
And he only said spectators in Nike trainers “could probably” be allowed in although Adidas are also backing the event.
Coe defended the draconian move and said it was to protect corporate sponsors who have paid a fortune to be involved.
The story at the Daily Record details other measures already taken, like food vendors being told to sell their wares in clear plastic bags so there is no confusion about breaking the branding rules. Link -via reddit
(Image credit: Flickr user Andrew Tseng)
You'll have more people trying to wear Pepsi shirts now than you did before - this bad press will do more damage than just keeping their mouths shut would have.
Sorry for the long sentence. Sponsors are betting on the gamble that their ads will increase their business. The IOC, by caving in to this idea - wherever it originated - are saying, "Yes, the sacred Olympics are for sale, too, just like America."