Beer Pong Beer

Now why didn't we think of this first? Behold, Beer Pong Beer, the beer specifically designed for beer pong games.

In case college kids don't have enough options for cheap swill, a brewing company has designed a beer exclusively for beer pong. You know the game, where competitors loft ping-pong balls, preferably coated in the dust found under frat-house couches, into a pyramid of wide-mouth cups brimming with Keystone Light or Milwaukee's Best. The company estimates that 50 percent of college students play beer pong, and that beer pong-related products have raked in $20 million in sales.

Yes, it's a marketing gimmick ... a clever marketing gimmick: Link