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"I want to feed a billion kids. It's your boy, 50 Cent."

Hard rapper 50 Cent softens at the idea of world hunger. He's released a series of promo videos expressing his desire to feed a billion people by donating a portion of profits made from his new energy drink, Street King, to the UN's World Food Programme.

Link -via GOOD

I hate these cheap marketing ploys designed to paint celebrities and companies as such selfless humanitarians.

Hey 50 Cent, how about donating a portion of everything you make instead of trying to sell me something?
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Whether or not he actually gives away enough to feed a billion people, (it does sound skeptical,) organizations are hoping that at the very least, his marketing will target youth and bring awareness to the plight of the malnourished and starving. I can't really debate efficiency of his resource allocation since I'm not in the position to consult--I haven't yet fully considered how to use my own resources for good.

It does make sense though that if sales from the energy drink don't make much impact on the the pledge to feed a billion, he can follow through by donating from his profits through other ventures. It'd be interested to see if he expands on this newfound devotion to philanthropy.
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Why donate ALL the profits instead of a portion. What is a portion if a profit of an energy drink? If they retail for $3 and HALF of that is $1.50 then a portion of that cold be anything from five cents to say $1.25. Which end of the spectrum is it almost nothing or close to all of it?
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Thanks for the perspectives. I think, additionally, when I'm aware of sort of unchanging devastation I tend to see (most) attempts to help as something positive. That's just me though. I'm more of a "teach a man how to fish" subscriber than a plain charity gal, but there are short- and long-term needs for both.
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