A MBA program at the University of Iowa offers a $37,000 scholarship to the person who can write the best tweet. Instead of writing two essays, applicants can write one essay and one tweet:
Link -via First Things | Photo by Flickr user shawncampbell used under Creative Commons license
Applicant Seth Goldstein of Columbus, Ohio, submitted his tweet last week and said he was excited for the "fun, unique challenge."
"It is something different and out of the box," Goldstein said. "No other MBA schools I have applied to have anything like this."[...]
Students are encouraged to link to their blogs, videos, Facebook accounts or anything else that may help answer the question: "What makes you an exceptional Tippie Full-time MBA candidate and future MBA hire?"
Link -via First Things | Photo by Flickr user shawncampbell used under Creative Commons license
So you still have to write one essay. It's not only one Tweet. Plus, they want people to link to other things in that Tweet, perhaps interesting blog posts that they write. So it's not completely dumb.
It's not like if I write "Tee hee hee, I'm so intelligent! Gimme da monays!" I will be taken seriously.
OMFG, you cannot be serious.... :( Run for your lives and learn to speak Chinese!!