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Truly Elite Shoppers Avoid Logos

A study to be published in the Journal of Consumer Research indicates that high-end fashion items have inconspicuous labels and logos because that's what elite shoppers prefer.
Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream. These signal group identity only to others with the connoisseurship to recognize their insider standing.

Insiders avoid logos “in identity-relevant domains to distinguish themselves from mainstream consumers who buy such products to show they’ve made it.”

Link.  Pictured at left: $4,000 jeans with subtle  diamond rivets.

And yet...those still look nearly identical to a pair of jeans I picked up from Goodwill two weeks ago. Maybe that's why I'm not an elite fashionista. I think I'm ok with that.
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Hey, I come from the English equivalent of Jersey Shores - quite a bit of money, no class! The first thing that hits me going back to my hometown is profusion of men - and particularly women - wearing clothes with massive logos on them. When I go to much wealthier parts of London, I really don't see this. So I have to agree with this.
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It's tacky to wear logos. I cut them off when I can.

Also, I'm not going to walk around doing advertising for some company by wearing stuff with their logo - unless they pay me for it. Which they won't, haha! So, it's a double no.
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Heh - you can find those "designer no label" brands at the flea market. The same place where I can get a genuine Praga or Guggi purse for twenty dollars. :P
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Really? Any elite shopper I have ever run into goes gaga over the labels. All they care about is who the designer is, bla bla bla...

Damn, screw labels ;D
[note: I am bitter because I can't afford $4000 jeans]
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I buy a good portion of my clothes off of Etsy. I get custom tailored, hand crafted clothing in styles that the mainstream market hasn't even stolen...I mean imagined yet.

Hmm, mass produced,made in china with designer label slapped on, shirt for $200? Or unique, single person crafted, unique shirt that is cutting edge of trendy for $40?

Gee tough one.
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@Shan Shortcut; That's exactly what this is talking about , those people aren't "truly elite".

Either way, I find it sad anyone would connect their own self worth to material objects. It all falls apart eventually. Character is lasting.
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