(YouTube Link)
An old Soviet recording of singer Eduard Khil (Mr. Trolololo) singing a wordless song became an Internet sensation a few months ago. If it can be said that an Internet meme ends once it goes mainstream, this is that moment. Khil's song is the basis for the above commercial for an Israeli bank.
via Albotas
http://www.youtube.com/watch?v=9fCiBSMhnMc
and it came into existence as a song from a commercial.
Seems like marketing gold to me.
Might never be mean
Might never be cross,
Or try to be boss
But they wouldn't do
For nobody else, gave me a thrill
With all your faults, I
Love you still
It had to be you, wonderful you
It had to be you