Last month, a school in the UK banned the word "school", because it is just too negative:
When’s a school not a school? When the local ‘school’ bans it if you to ask the residents of Sheffield, UK. [...]
Linda Kingdon, headmistress of the academy explained that they had decided at a very early stage to not use the word ‘school’ as it was to be a place of learning, also because many parents had very negative connotations of school.
“Instead we want this to be a place for family learning, where anyone can come. We were able to start from scratch and create a new type of learning experience. There are no whistles or bells or locked doors”, she said.
From the Upcoming ueue, submitted by Cerebrus.
What's the address again?
Perhaps when the institution-formerly-known-as-school still does not accomplish its goals, the headmistress will have to actually do change something important.