McDonald's New Stealth Campaign: No Brand, No Clown! - Neatorama

It seems like McDonald's is trying out a new marketing strategy in Japan that has ninja-like stealth: no-brand, no Golden Arches, ... and even no clown!

Neil Duckett went to the fast food restaurant, simply called "Quarter Pounder" in Shibuya and took some photos: http://neilduckett.com/quarter-pounder-opens-in-shibuya-omotesando/ - via Inventor Spot

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To really understand McDonald's you really have to have worked for them, I think anyway. I always thought that I had understood them up until the point in which I actually worked at one. The way the conduct themselves, from the inside out really is like no other fast food restraunt, really it's quite amazing. I'm not sure anyone can really appreciate it though =S oh well.

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McDonald's makes nothing but garbage and they know it. They are just as responsible as the stupid fatties who eat there for the repercussions.

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If you want to eat unhealthy food off a plastic tray in an environment full of screaming kids Mc Donald's is ideal.

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XuYu - No, it's the real deal. The burgers taste exactly how you expect them to aswell ... whether that's good or bad i don't know.

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Are you sure it's not just a Quarter Pounder-themed bar?

(Kinda reminds like that Nazi-themed bar from a few years ago... http://www.time.com/time/asia/magazine/2000/0605/southkorea.trouble.html )

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