Wearable Airbag for the Elderly

Japan's growing elderly population has created a niche marketing opportunity for ... personal airbags! Here's a BBC video on an airbag that you wear:

The device is strapped around the body and inflates in 0.1 seconds if it detects it is accelerating towards the ground, the manufacturers say.

The Tokyo-based company, Prop, says the product is designed to cushion a fall using two separate pockets of air.

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pretty neat, but only good for if you fall on your back. seems to me old people fall and break their hips - wouldn't that mean they fell sideways?
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