$300,000 Watch That Doesn't Tell The Time

Clever: Designing a luxury timepiece
Very Clever: Incorporating pieces of the sunken Titanic - what a gimmick!
Genius: It doesn't even tell the time ... and sells out within 48 hours of its launch at $300K a piece!

Swiss watchmaker Romain Jerome's newest watch, "Day & Night," made from oxidized steel salvaged from the Titanic, doesn't tell the time. Oh, it has two complex tourbillons (devices that counteract gravity and other perturbing fource that affects the accuracy of the watch) all right, but the watch can only tell whether it's day or night:

The company’s chief executive, Yvan Arpa, cited statistical studies to explain how the watch better reflects the time-philosophy of today’s wealthy.

“When you ask people what is the ultimate luxury, 80 percent answer ‘time’. Then when you look at other studies, 67 percent don’t look at their watch to tell what time it is,” he told Reuters.

He added that anyone can buy a watch that tells time — only a truly discerning customer can buy one that doesn’t.

And here’s the best part: The watch sold out within 48 hours of its launch.

Link - via digg


My watch doesn't tell time anymore. The battery is dead. But, like this watch, it can also tell if it's day or night. If I can see the dial, it's day. If I can't, it's night. And I didn't have to pay $300,000 for it!
Abusive comment hidden. (Show it anyway.)
“When you ask people what is the ultimate luxury, 80 percent answer ‘time'"

Where the hell did this statistic come from? I seriously doubt that even 20% would say "time." Did he just pull it out of his ass or what?
Abusive comment hidden. (Show it anyway.)
Login to comment.
Click here to access all of this post's 11 comments




Email This Post to a Friend
"$300,000 Watch That Doesn't Tell The Time"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More