New York City's GreeNYC campaign has a logo that looks like an apple. It makes sense, as the city is known as The Big Apple. But Apple Inc. says it infringes on their trademark. The computer company has filed in injunction in New York’s trademark application.
The dispute is likely to take several months to resolve. http://www.wired.com/techbiz/it/news/2008/04/apple_vs_apple#
(image credit: NYC & Company)
The Cupertino, California, company calls for the trademark to be denied, claiming the city's logo will confuse people and "seriously injure the reputation which [Apple] has established for its goods and services."
New York says: Getdafugoutaheya.
"The city believes that Apple's claims have no merit and that no consumer is likely to be confused," says Gerald Singleton, the intellectual-property lawyer representing the Big Apple. "This well-known city is using its new design in a variety of contexts that have absolutely nothing to do with Apple Inc."
The dispute is likely to take several months to resolve. http://www.wired.com/techbiz/it/news/2008/04/apple_vs_apple#
(image credit: NYC & Company)
Makes me hate them just a bit more...
NYC was the Big Apple way before Apple Computer was a gleam in its daddy's eye.
it's the whole point of how f-ing two-faced Apple is to fight Apple Records' claims of copyright infringement (which i support...the fight), yet turn around and pull some B.S. like that.
i can't even think of a word for it right now, it angers me so.
self-righteous hypocrites does come to mind, though...
I think the best solution would be for one of the parties involved to change their logo to something neutral, original and creative, like a banana or an artichoke. Just don't create the design on a Mac, or you will be sued for using Apple's creative mojo with the intent of using said mojo to "seriously injure [their] reputation."
/sarcasm
Sheesh!
...Anyway, its only a matter of time before we start suing produce. Guard your oranges, people.
I guess I just don't understand why companies are getting so stupid about their "copyrights" while they completely dash their company reputation.
And I don't think very many people would confuse the NYC logo with Apple computer's logo. NYC's doesn't even have a bite mark.
I think the case would end rather quickly once it gets to court. The defendants should simply call up a member of Apple, Inc.'s legal team and say, "I'm sure we'll all agree that one of the most distinguishing marks of Apple, Inc.'s logo is the bite out of the Apple. Would you please point to the bite out of the NYC/Whole Foods apple deptiction? What's that? You can't?"
Also when is Apple going to sue Gwenith Paltrow for naming her kid Apple? Since they so obviously own the word apple.
Honestly. :(
A: A doberman.
Another example of Apple's legal arm tarnishing the reputation of the rest of the organization.
Next - Apple sues Adam and Eve, Isaac Newton and Johnny Appleseed for copyright infringement.
When you apply for a trademark with the US Patent and Trademark office, new applications are published by the office for public comment (i.e. to give trademark holders opportunity to peruse new applications to see if there are anything that may conflict).
Because a company doesn't normally want to spend its time watching the list, they contract services that specialize in doing so. Naturally, to justify their expenses, these services pounce on ANYTHING that resembles - or potentially resembles - the trademark they're paid to watch.
A trademark lawyer's bread and butter is to rebut new trademark applications on behalf of their clients (about 0.5 hours worth of work cutting and pasting a letter from their repertoire of past letters, and they bill for 7 hours) - they submit letters to the USPTO, which will then decide whether to grant the applicant the trademark or not.
How do I know this? I've trademarked stuff in the past - with a lawyer and by myself :)
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