Al Jaffee's MAD Magazine Fold-Ins - Neatorama

Image: DC Comics

The New York Times has a fantastic interactive gallery featuring Al Jaffee's fold-ins for MAD magazine from the 1960s to the present.

This one above, titled "Who Wants to be President More Than Anything"
is from the June 1964 issue, with the captions of "Rich candidates Rockefeller and Goldwater would fight hard in any pre-convention debates, weakening unity, so nixing idea was best for party's chances to beat Johnson." When folded, the unmistakeable image of Richard Nixon emerged (it would be another 4 years before Nixon did indeed become president).

Not to be missed: Link - via Gorilla Mask

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Am I the only one who could never get them to fold properly and was left feeling stupid?

Yes, yes, I see that I am..

(leaves,whisteleing.)

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I loved MAD. 1964 was the first presidential election I could vote in. Goldwater and Johnson--what a choice!

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i never had the heart to fold the covers all the way...i didnt want creases on my magazines. so instead i would guess. it never worked

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I find this neat but at the same time kinda creepy that when folded someone stares at you :P

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I always looked forward to reading those fold-ins as a kid. Great art work definitely went in to each fold-in. Good post as it brought back some memories.

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