Leveraging Our Core Competencies to Dispose of Corporate Buzzwords We Loathe



If you're anything like me, there are certain business words or phrases in that will make you scream if you hear them uttered from anyone's lips just one more time.  Buzzword Bingo has swept across Corporate America for a reason, folks. 

Making lists sort of soothes me, so I started making a list of every business word/phrase that I never want to hear again.  These things tend to go around like viruses - one day nobody is using the word "robust" to describe anything but wine and Rubenesque women.  The next thing you know, everyone and their mothers are referring to their "robust" portfolios and their "robust" deliverables and their "robust" robustness.  Can you tell "robust" is the one that I am hating right now?

Anyway.  Leave a comment and let us know what buzzword you're sick and tired of.   

(Photo: mr.keasone [Flickr])

'impact': it's a NOUN so unless you're a COLON or a MOLAR you can't be impacted!

and you can't 'pre-reserve'!

or 'pre-order'!

the worst buzzword? any word with the letter 'e' in front of it - which by now is *every* word!
Abusive comment hidden. (Show it anyway.)
I have a slightly different word peeve which mainly stems from my hatred for the sudden popularity for adding the "i" infront of EVERYTHING! It drives me up the wall.
Abusive comment hidden. (Show it anyway.)
I'm with cooties on the "impact"-hating bandwagon. The other one that's ticking me off right now is "moving forward", as in "Deal with the issue on a moving-forward basis". What, there's another option? You've invented time travel?
Abusive comment hidden. (Show it anyway.)
If I hear "teamplayer" or "work toward the company's core values" anymore, I may need to be committed to an institution... which actually might be better...
Abusive comment hidden. (Show it anyway.)
Jeez, you guys are suboptimal in your thought-processing.

You have to push the envelope people. You're not championing a multi-disciplinary best-practice-based moving target.

What you need is an user-centric, up-sized, right-sized mastered synergistic dashboard. You don't have to reinvent the wheel guys, just touch base with me when you've reached a prelim 3-pointer.

Can you tell I've spent the day writing job applications?
Abusive comment hidden. (Show it anyway.)
how about people talking as if they're asking a question? as if everything is a quandry? i hate it mostly when teenagers talk? because they always say 'like' and stuff?

i also hate "flawless execution."

"corporate america"

"911"

"terrorism/terrorists/terror"

"tight" and "phat" and "bad"
Abusive comment hidden. (Show it anyway.)
You must grasp the impact of engaging the target audience. Your unprecedented and novel approach is ground-breaking. It could change the direction of the field and open new opportunities for advancement.
Abusive comment hidden. (Show it anyway.)
"Prioritize." Not a word, folks! "Set priorities" is probably what these incoherent morons are trying to say.

"Over-qualified." Used only by those who are under-qualified.

"Package," when used to mean "the way something is presented / presents itself" or "what is included," especially when applied to a person. "She's got the whole package."

"Market" when used as a verb. Verbing weirds language.

"Rubric" as it is now used in schools. The same institutions that put limits on vocabulary-building so that the average student can barely hold an intelligent conversation, have the gall to use the word "rubric"? It turns out it means... instructions. Steps for completing the assignment. I find words to be rather delightful, but there's no need to fix what ain't broke. Replacing "instructions" with "rubric" does not impress me.
Abusive comment hidden. (Show it anyway.)
Transition used as a verb. It REALLY bugs me. The verb is "transit"! One is "in transition", not transitioning!

Repurpose.

Ungrammatical jargon created by teachers or others in the field of education: manipulative used as a noun. Argh!

I agree with moving forward, rubric, impact...
Abusive comment hidden. (Show it anyway.)
"In future" is horrible, but I've heard "futurely" a couple of times. "Ask" and "get" used as nouns--"that's a really huge ask"--squick me out.

"That being said" and starting a sentence with "So" are a couple of my anti-favorites. Any time you hear a question starting with "So...." you are about to be told what a huge idiot you are.
Abusive comment hidden. (Show it anyway.)
Ditto all, and I include "intentionality," "gift" being used as a verb, and only because it was on 5 times during the webcast of Heroes, "Bank." Bankity bank bank! In a one-minute ad, they said bank nine times!!!
Oh, and "at the end of the day..."
Abusive comment hidden. (Show it anyway.)
It's a double-edged sword. Much of this stuff is truly inventive - in a linguistic sense; In the sense of being meaningful actions in the real world or concepts that are authentically different from established language is another matter. But I don't think there's any long term harm to the language going on. These buzzwords and phrases live or die according to their usefulness or relevance. For example, "Thinking outside the box" may well be cringe-worthy nowadays, but it hasn't survived these last 20 years or so without an "element of truth" or veracity to it. That phrase works every day said out loud or not if you're a creative person or are looking to solve a problem or to overcome a challenge. Buzzwords are mostly crap - but only mostly. ( I had to think twice there about whether "mostly" was a word or not...)
Abusive comment hidden. (Show it anyway.)
"best-practices" is the worst.
I don't think it's the best practice to use best-practices. It sounds ridiculous.

Also on my top hate lists:
interface
attrition (I'm in a university setting)
consultant-reviewers/consultant-evaluators
core compentencies
programmatic (??????)
Abusive comment hidden. (Show it anyway.)
At risk of big-footing the conversation, I need to provide some pushback with a business-critical walk-on agenda item. A deep-dive after-action review of the conversation (an SOP for all synch-ups, mainly to promote information hygiene) makes it clear that this is really just a symptom of seagull management masking a misunderstanding of their value-add to our throughput as a society. If you were to dollarize the value chain, database the impact of going productional with a supersized vocabulary that productizes new language, you could quickly leverage the POV with maximal risk tolerance -- then just cartonize it, conduct the usual failure-modes effects analysis, create a new process map that eliminates non-projectized contributors and BANG -- American business shows a whole new value proposition!

Then again, it might be hard to get past the ha-ha test...
Abusive comment hidden. (Show it anyway.)
Tired of hearing about the Sarbanes Oxley Act. Can you tell I work in finance? I don't even remotely deal with the regulations from the act, but I hear about it all the time.

I also dislike it when people refer to me as Martha Stewarty. Just because a girl can cook and do crafts doesn't mean they should be compared to Martha Stewart all the time.
Abusive comment hidden. (Show it anyway.)
Buzz phrases being heard around the AW watercooler that I totally hate:
"Throwing under the bus" - New one on me, but apparently pretty common, means to incriminate someone to get yourself out of a sticky situation
"Moving Forward" - I agree with Pat J on this one, where exactly is forward. If you're moving, aren't you pretty much always moving forward? It pretty much goes along the same lines as "dead bodies" or "pre-recorded"

And I really hate "War on Drugs", although that's not a typical "corporate America" buzz phrase. It just makes me think that there are soldiers fighting this "war", when its just a bunch of pompous republicans. Yeah, you know who you are, and how much money the government makes off of this supposed "war".
Abusive comment hidden. (Show it anyway.)
My old boss said "diligent" all the damn time. I was pretty diligent in my hatred of the word and cringing of his use of it! It was as if he invented the word...like he just learned it in english class and had to show off. I left that job a year and a half ago and I still...STILL! hate the word.

He used "outside the box" alot too just like many other have brought it up. The box? I am so good I never have seen the box!
Abusive comment hidden. (Show it anyway.)
"At the end of the day..." - Which day!?!
"Whole Entire..." - If you have a hole in your tire, get it fixed!
"Pragmatic approach" - Why does a word that mean something practical, sound so impractical? As soon as you hear this saying you know the PITAF (pain-in-the-ass-factor) is gonna be HUGE!!
"Moving on from this point forward..." - As opposed to moving back? Or maybe after this week? Or may at the beginning of another day?
"Developing new synergies/ strategies/ markets/ ...." - Dip shit in candy and paint pink and white. At the end of the day it still comes out as shit.
Abusive comment hidden. (Show it anyway.)
As a student taking biology and a politically active teenager, I think it safe to say that if I hear anybody utter the words "greenhouse gases" one more time, I will commit suicide. The meaning of the words doesnt't phase me, it's just the words themselves. Just something stupid about them.
Abusive comment hidden. (Show it anyway.)
We had a fellow who used to always encourage people by saying "You rock!"

I read a job description once that referred to one of its perks as giving employees a lounge where they could do such interesting things like "bluesky on the whiteboard".

That apparently means to come up with ideas on one of those white boards businesses use to write on. Only, when I looked up the terms online, I found "Bluesky" meant using drugs and "whiteboard" meant "a slut", because she's covered in a certain white fluid.

I think they meant the first meaning. I hope...
Abusive comment hidden. (Show it anyway.)
I despise many of the terms already mentioned, but my current pet peeve is "a sense of urgency." We need to cultivate a sense of urgency... she doesn't display a sense of urgency... I'm just not feeling a real sense of urgency from your department...

X|

I'm also really tired of hearing about "hard goals," re: sales, as in required numbers that MUST be met (pref. with a sense of urgency, I guess). Wouldn't that make them a quota, not a goal?
Abusive comment hidden. (Show it anyway.)
Who started the craze for turning nouns into verbs? They should be shot for "dialoguing" "mainstreaming" etc
Also why must everything have its own "vision and values" and why must every sports team play with "Pride and passion". I saw a Charlton (soccer) fan with a coat saying "Charlton Athletic - 70 years of pride and passion". I'd date that coat a 2007 vintage!
Oh, and our workplace have just dredged "core competencies framework" out of the pond to assist in the annual review process. Its a bit moss covered by now that phrase, but thats when they join our lexicon here.
Abusive comment hidden. (Show it anyway.)
"Optics" and "going forward". When I started at my first office job, I had to ask what it meant the first time I heard it. Apparently, it's the same as "in the future" but more "proactive".
Abusive comment hidden. (Show it anyway.)
Meghan, I like, resonate with you.

Let's not forget these infamous mistakes:

"Over 25 years of public service..." Over is for over, or beyond, or above the rainbow, our heads, our ability to comprehend. If we're talking about quantity or volume it's "more than" or "less than." He's more than 6 feet tall, so he can reach over the top cabinet without having to stand on a chair."

"You go, grrrrrl." OMG, like, that's like so annoying.

"I'm anxious to meet you!" What is it about me that makes your anxious?

"We need to talk about project steps going forward." You meant "in the future," right, idiot?

Contrary to what many assume it's not sexy nor a display of brilliance to use buzzspeak.
Abusive comment hidden. (Show it anyway.)
Login to comment.
Click here to access all of this post's 55 comments




Email This Post to a Friend
"Leveraging Our Core Competencies to Dispose of Corporate Buzzwords We Loathe"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More