I'm not sure how people who work at help desks or in customer service keep from strangling the obnoxious people they're forced to deal with on a daily basis, but some of them actually seem to enjoy helping customers.
These good people were obviously hired for their positive attitude, which is refreshing to see in this cynical world, but some customer service reps soar straight past good and go for greatness.
Like the time Sainsbury's customer manager Chris King (age 27 1/3) received a letter from Lily Robinson (age 3 1/2) asking why their tiger bread is named after a tiger when it looks more like a giraffe.
Chris sent Lily this letter to explain the origin of the name:
“I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it? It is called tiger bread because the first baker who made it a loooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”
Then Sainsbury's decided to go even further and honor Lily's request by officially changing the name of the bread:
But a product doesn't need to be renamed for a customer to feel happy about a company's customer service, sometimes a hand-written letter is more than enough to show you care.