The following article is from the book Uncle John's Bathroom Reader Plunges into California.
It wasn’t everybody’s idea of home sweet home, but it was the right house at the right time for thousands of West Coast families after World War II.
MASTER BUILDER IN THE MAKING
All Joe Eichler wanted to do was build some low-cost housing for World War II veterans and their families: small, ranch-style homes with basic amenities. What he ended up with were stylish, iconic homes that are still in demand today. The reason? Eichler, though he didn’t know it at first, was a modern man in every way. For one thing, he was an equal-opportunity builder who opened the doors of his houses to people of all races and colors, a pretty daring prospect in the pre–civil rights era. If someone wanted to buy one of his houses, all they had to do was come up with the down payment (anywhere from $500 to $2,650) and qualify for a mortgage.
In fact, the only colors Eichler cared about were the colors of his houses. His son Ned tells the story of how his father, while cruising through one of his developments, called a halt to a house-painting job because the color the owners had chosen didn’t look right with the colors of the houses on either side of it. The house-painter told Eichler that the owners really wanted that particular color and added, “After all, it’s their house.” Eichler said, “Like hell it is. It’s my house. Change the g**damn color.”
THE HOUSES THAT JOE BUILT