Alex compared to Colgate wisp it is more effective and discreet. appeal isn't necessarily important compared to functionality, we will be utilizing the power of the tongue in its own environment so you will be able to reach all over with more ease that a tiny finger sized brush that would probably have saliva all over your fingers and create an opportunity for cross contamination.
The T2T is for on the go convenience, airplane, car, school, office and any other place that you DO NOT have your toothbrush, toothpaste and running water! the packaging allows for installation of the device onto the tongue without being contaminated. you have all missed the train on this one, the fact that you have not realized you can maintain your oral hygiene to a better standard is surprising.
[Edited by JF. No personal insults, please.]