on that: Example 4: A well-known celebrity aperaps in an infomercial for an oven roasting bagthat purportedly cooks every chicken perfectly in thirty minutes. During the shooting ofthe infomercial, the celebrity watches five attempts to cook chickens using the bag. Ineach attempt, the chicken is undercooked after thirty minutes and requires sixty minutes ofcooking time. In the commercial, the celebrity places an uncooked chicken in the ovenroasting bag and places the bag in one oven. He then takes a chicken roasting bag from asecond oven, removes from the bag what aperaps to be a perfectly cooked chicken, tastesthe chicken, and says that if you want perfect chicken every time, in just thirty minutes,this is the product you need. A significant percentage of consumers are likely to believethe celebrity’s statements represent his own views even though he is reading from a script.The celebrity is subject to liability for his statement about the product. The advertiser isalso liable for misrepresentations made through the endorsement. It will be interesting to see how these commercials get changed to fit the ruling and how the FTC handles these commercials. I'm thinking that they will have their hands full going after these ads as soon as consumers start filing frivolous lawsuits, which you know they will. They will be thinking this is their free ticket to wealth. It will no longer be will they sue? It will be how much will they sue for? . These large corporations may have the deep pockets for FTC payoffs and consumer law suit pay offs. Who knows how it will play out.What really scares me is that the people that are working from home on the Internet and just make enough to pay their bills, but are without the means for payoffs or lawsuits, will be the ones attacked first. Meanwhile, the big businesses it will continue to remain in the good old boy network and will carry on with business as usual.Today is 5 December yet I am still seeing Extend's commercials on the T.V. at all hours of the day and night. Apparently they aren't afraid of the FTC or of lawsuits. Makes me wonder who got paid off there?