I fully agree that reruns aren't an issue. Me and my 4 1/2 year old have been watching the reruns daily for about 6 months now, and were just getting out of the 80s. By the time we looped back to the beginning, he would've either forgotten it, or been excited to see it again. (I know I love rewatching shows I enjoyed... isn't that the purpose of the whole TV on DVD market?) And as far as Reading Rainbow DVDs go, I searched this out in my desperation to keep this alive in our house. The DVDs are one episode each, at $30 a pop, or the whole series on "sale" for $3800 and change... Yikes!!! Check out my blog for my full view on the issue...