You may now create your own custom sleeping bag, samurai sword, bicycle, skate board, scrabble board, watch, machine parts, perfume, lingerie, wallpaper or lego model, fire extinguisher, guitar, radio controlled car, protein shakes or kanu. And much more.

ILUMY, an Amsterdam based design agency, researched websites that offer online customization. In many categories, affordable quality products can now be customized, ordered and shipped to your home. The range of things that can be customized is widening rapidly. And customization is going beyond a print on the outside or simply choosing a color.

The results of their research can be found at www.milkorsugar.com, a review of online product customization. You might call it a customization portal.

Milk or sugar?

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