Here’s a great example of how to combine social responsability and commercial success with an unusual business idea.
Sammie Appleyard, Kirsty Dunphey are the founders of Baby Teresa company (Australia) which is both business and charity project. Company produces quality cotton baby clothes for infants from 0 till 12 months. When any item is sold, the other one goes to needy family with small children. This is possible because each item’s price includes not only the net cost and profit, but also the net cost of another item. Thus each customer actually pays for 2 pieces of clothes while receives only one.
Business ideas similar to Baby Teresa are usually quiet commercially successful due to various reasons. First of all when you combine business and charity, you usually get free of charge advertising in local media. Second reason is that people would rather buy goods from a company which cares not only about sales and profits, but also does something good to people around. And last, but not least – in many countries such companies get tax incentives. All in all this interesting business idea has a great potential and seems really attractive!
