Stories Behind 7 Famous Beer Logos

Posted by Alex in Advertising, Food & Drinks, Neatorama Only on July 24, 2009 at 5:00 am

The next time you open a bottle of beer, don't just chug the brew - take a look at the logo on the label. Ever wonder who St. Pauli Girl actually is? Or why there's the mysterious number "33" on Rolling Rock beer bottles? Read on. Neatorama takes a look at the Stories Behind 7 Famous Beer Logos:

St. Pauli Girl: Probably Not Just a Waitress


Photo: safoocat [Flickr]

What's not to like about the St. Pauli Girl? She's blonde, big bosomed, and brings us big frothy mugs of beer! But what most people don't realize is that she's not exactly just a waitress. Yep, St. Pauli is the famous red light district of Hamburg, Germany.

In 1977, St. Pauli Girl Beer started to choose a spokesmodel to represent the beer brand and appear on the popular St. Pauli Girl poster. In 1999, they started using Playboy magazine playmates as the girl (the 2008 St. Pauli Girl is Irina Voronina). Here's the gallery of St. Pauli Girls from 1977 to 2007: Link

Pabst Blue Ribbon

This one's pretty straightforward. PBR was originally named Best Select, then Pabst Select and finally Pabst Blue Ribbon, named because the practice of tying blue ribbons around the beer bottleneck from 1882 until 1916.


Pabst advertisement from 1911 (Source)

Rolling Rock 33

The mysterious '33' has been on the label of Rolling Rock since the Latrobe Brewing Company brewed its first batch in 1939, but what does it actually stand for? Theories about the origin of the cryptic '33', some undoubtedly hatched in bar arguments, range from the year 1933 (the year Prohibition was repealed), how many steps it took to walk from the brewmaster's office to the brewing floor, the number of the racing horse on the label, and even the highest level of Freemasonry (33rd degree).

According to James Tito, the former CEO of Latrobe Brewing, the number '33' may actually be an accident. When the founders of the company came up with the slogan

Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you.

someone wrote '33' at the end to indicate the number of words, but the bottle printer mistakenly incorporated it into the label graphic. They decided to keep the 33 instead of having to scrap and replace the bottles. Even though the slogan had been changed several times in the history of Rolling Rock, the company had made sure to use the same number of words. (Source - see argument against this reasoning within)

(Image: Gravy Bread)

Heineken: the Friendly 'e'

The logo of Heineken is rather simple: it consists of the five-pointed red star and the word "Heineken" in green, but there's something remarkable about it: Alfred Henry (Freddy) Heineken, the grandson of the founder of the company, Gerard Heineken, helped develop the company's own typeface (common today, but rare back then). He insisted that the 'e' in the logo should look friendlier. Indeed, the three letters 'e' in the logo are slightly tilted backwards to make it seem that they are smiling.

Guinness: Harp of Brian Boru

Arthur Guinness brewed his first stout in 1759, it took Guinness over 100 years later to select its logo - the harp of Brian Boru - a gaelic harp in Ireland's heraldic emblem and a symbol of Irish unity, not to mention the Euro coin. By the way, Ireland is the only country in the world with a musical instrument as a national emblem.

Brian Boru was the king of Ireland that ruled from 1002 to 1014 and protected and/or freed - depending on who you ask - the Irish people from the Vikings. The harp named after him, however, was actually much, much older. According to Celtic myth, the gaelic harp was owned by the Dagda, a king/god/father-figure, that can summon the seasons.

There's actually a real instrument named the harp of Brian Boru. It's one of three surviving medieval harps dating from the 14th or 15th century and is on display at Trinity College Dublin.

By the way, if you are named O'Brien or O'Brian, then you're a descendant of King Brian Boru - so a toast (Guinness, of course) is in order!

Stella Artois: the Horn

Stella Artois was launched as a Christmas beer in 1926 - its name is a combination of the latin word for "star" and Sebastian Artois, a brewmaster in the Den Hoorn Brewery (founded 1366) in Louvain, Belgium.

The logo of Stella Artois beer reflects the beer's origin - Den Hoorn is Dutch for "The Horn," and the now-defunct brewery lives on as the horn prominently displayed on the top of the label of every bottle of Stella Artois beer. The fancy frame around the name is also in the style of Flemish architecture in the city.

Bass Red Triangle


(L) Bass & Co's Pale Ale, the very first trademark registered in the UK (1876) at the Intellectual Property Office; (R) current logo

Bass Pale Ale's Red Triangle logo may be simple, but it's pretty darned special: it's the very first trademark registered in Britain. When trademark registration law took effect on January 1, 1876, a Bass employee was sent to wait overnight outside the registrar's office in order to be the first in line to register a trademark the next morning. Bass & Co. Brewery got the first two trademarks, the first being the Bass Red Triangle for their pale ale and the second the Bass Red Diamond for their strong ale.

Bass is also the most frequently featured beer in fine arts. Bottles of Bass beer can be seen in Manet's 1882 painting Bar at the Folies-Bergère.


Bar in den Folies-Bergère by Edouard Manet (1882)

Bonus: Old Milwaukee's Swedish Bikini Team

Okay, so this isn't exactly about beer logos - but brewers often advertise their beers in outrageous manners, and there's nothing quite as outrageous as the notorious Old Milwaukee's Swedish Bikini Team:


[YouTube Link]

Ironically, there's nothing Swedish about the Swedish Bikini Team - the women were all played by American actresses wearing platinum blonde wigs!

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Obviously we haven't talked about many other beer logos. So if your favorite beer isn't listed here, why not tell us all about it in the comment section?

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If you like the article above, take a look at the rest of Neatorama's Logo series:

- Evolution of Tech Logos
- Evolution of Car Logos
- Stories Behind 10 Famous Food Logos
- Stories Behind Hollywood Studio Logos

 
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Trend Hunter Founder Filed Trademark Violation ... Against Himself!

Posted by Alex in Blog & Internet on July 14, 2009 at 4:29 am

Jeremy Gutsche, the founder of Trend Hunter blog, wanted the blog’s Facebook Fan Page to be /trendhunter but the website doesn’t allow users to switch their username. So he came up with a brilliant solution: he filed a trademark violation … against himself!

So, I personally squatted on the /trendhunter username to make sure nobody else registered it…

The problem with this approach is that Facebook does not let users switch their username. So how could I get the Trend Hunter Fan Page to be /trendhunter?

This week I noticed that trademark owners could file trademark violation reports and secure back their trademarks… So I did.

Specifically, I filed a Trademark Violation against myself, and within a day, Facebook relinquished the username back to the trademark owner… Which, of course, is also me.

Link

Oh and by the way, we do have our very own Neatorama Facebook Fan Page, y’know!

 
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Apple: All Your Pods Are Belong to Us

Posted by Alex in Crime & Law, Gadget on March 24, 2009 at 2:24 pm

Remember the kerfuffle when Re/Max tried to block the trademark registration of rival real estate company Rehava? Well, they’re not the only company that knows how to play hardball.

Consider Apple (yes, that Apple, fellow fanboys), whose lawyers are pursuing the "Pod" trademarks:

What’s in a name? A rose by any other name would smell as sweet, but if its name ended in "pod," it might attract the ire of Apple’s shark-like legal team.

Apple’s obsession with the blockbuster success of its iPod has driven the corporation to chase down many companies attempting to use the media player’s three-letter suffix in their product or business names. Names that have come under fire include MyPodder, TightPod, PodShow, and even Podium. On Monday, Sector Labs, a small business whose Video Pod trademark has been blocked by Apple, took legal action to fight back.

"It appears that Apple is not only trying to put an iPod in everybody’s hands and white earbuds in everyone’s ears but to control the use of our language and most particularly the word ‘Pod,’" Sector Labs’ lawyers wrote in a 239-page response to Apple’s trademark opposition, which has blocked Video Pod’s development. "If we are not careful, in Apple’s quest for dominance, they will soon attempt to take over the words ‘Phone’ and ‘Tunes’ — let us hope they do not attempt a coup over the exclusive rights to the letter ‘i’."

Link

 
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Logo Fight: Re/Max vs. Rehava

Posted by Alex in Crime & Law on March 10, 2009 at 2:56 pm

Do the two logos look similar to you? They do, according to the trademark attorneys of Re/Max, a national real estate franchise. They’re challenging the trademark application of a real estate startup Rehava, which has a new commission structure that is different than the established culture:

Adam Scoville, Re/Max’s legal counsel, said he can explain.

First of all, both names start with "r" and have logos with accent lines near the letter "e," he said.

"It goes beyond that," Scoville added. "If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ "

Steve deGuzman, Rehava’s broker-in-charge, said he doesn’t buy it. He said the trademark challenge is harassment and a form of corporate bullying that will cost his firm thousands of dollars.

"It’s a huge distraction, particularly for a startup and also in this kind of a market," deGuzman said.

He suspects the Colorado-based franchise is challenging the trademarkbecause of Rehava’s controversial commission rebates, which some in the industry see as a threat to traditional compensation standards.

Link – via reddit

 
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