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The Impossible Project is a worldwide effort to restart and reinvent and save instant photography – their aim to re-start production of analog instant film for vintage Polaroid cameras in 2010.
Personally I love the instant photography as it gives a really unique effect it’s impossible to gain from other photography effects.
This is a really clever campaign backed by the likes of Urban Outfitters and Wallpaper.
Polaroid is transforming itself from an analog Instant Film Production Company to a global Consumer Electronics and Digital Imaging company.
Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production).
Link – via cakeheadlovesevil
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