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What makes a good advertising slogan? The Atlantic looks at how some slogans stay with us for decades while others flounder. It’s not always a matter of crowing about the quality of the product.
In the 1980s, British Rail tried to convince potential passengers that they were making significant improvements to their service with the slogan, “We are getting there.” Passenger experience suggested otherwise, and the much-ridiculed slogan proved short-lived. Ford’s “Quality is Job 1″ met a similar demise around the same time. There is nothing wrong with slogans acknowledging weakness and being aspirational, but they do have to pass the test of experience. Avis’ current slogan, “We try harder,” was originally coined in 1962, as “We’re No. 2. We Try Harder.” Positive customer experience ratified the claim and helped Avis achieve significant sales growth.
Included with the article is a gallery of big advertisers and their slogan histories. Link -via mental_floss
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Google Maps has a list of punny slogans that users have tagged onto towns and cities. A sample:
Gas, KS
“Don’t pass gas, stop and enjoy It.”Hooker, OK
“It’s a location, not a vocation.”Bushnell, SD
“It’s not the end of the earth, but you can see it from here”Walla Walla, WA
“The city so nice they named it twice.”
Click on a slogan at the site and the map will show you where the town is. Link -via Buzzfeed
Neatorama author Jill Harness collected the funniest slogans from baby shirts that parents inflict on their little darlings. This one is a natural, after her tribute to president Roosevelt a couple of weeks ago. See them all in this post at Oddee. Some text may be NSFW. Link
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Today’s Lunchtime Quiz at mental_floss tests your knowledge and memory of advertising slogans, recent, old, and even older. The questions are not easy, especially if you have grown immune to advertising. I only scored 45%, which means I only got the really old ones right! Link
Hmmm, this t-shirt outlet might not be the place to buy gifts for loved ones, but if you are a fat guy and proud of it, you’ll find a shirt to love. There are also shirts for big women and for women who love fat guys. Link -via Buzzfeed
