(Red Eye) Gone in 60 Seconds!

Posted by Alex in Advertising, Medicine, Pictures on December 4, 2008 at 1:50 am


Ad agency: Lowe Jakarta, Indonesia – via directdaily

Hah! This is pretty neat. Motorcycle riders in Jakarta, Indonesia, often suffer from eye irritation (red eye) caused by pollution on the road, so when Visine wants to advertise its product, a clever ad agency "modded" a red light that has a 60 seconds countdown timer, to show how fast the eye drop works!

 
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