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Creating eye candy for visual ad campaigns generally means using illustration to create something people will remember. Computer generated imagery has dramatically changed the design industry, and creative studio Serial Cut aims to show the world just how cool 3d design can be. With designs ranging from simplistic to absurd, most of which boast an impressively realistic look and shine, it’s no wonder they’re the talk of the town. Follow the link to see more slick cgi artworks by Serial Cut.
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These incredibly lifelike paintings were created by John Pugh who calls his artwork “trick of the eye.”
The Californian-born artist said: ‘It seems almost universal that people take delight in being visually tricked.’
