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Graphic designer Viktor Hertz has created a cool series of logos redesigned to better explain what you’re really going to find within the brand. Cat videos? Yeah, you know that’s what you’re really doing on YouTube.
P.S., Viktor also has movie posters as depicted in pictogram that are really cool. There Will be Blood is my favorite.
Let’s face it; movie posters are, by nature, a hit-or-miss art form. And hey, it’s not easy. Boiling down the core elements that make a movie great into a one-sheet graphic, well – that’s daunting stuff. Often the key to success with design is similar to efficient writing: less is more.
Inspired by the simple iconic poster, freelance photographer and designer Viktor Hertz has created a series of posters that strip down some classic (and some not so classic) films to their most simplistic. Using pictograph forms, Hertz tells you everything you need to know about the film in stark black and gray. He calls then “Pictogram Movie Posters.” We call them awesome. Here are six he’s recently posted.
Link | Image: Viktor Hertz
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Should the US ditch the classic red “exit” sign and replace it with a green man? There are arguments both for and against. For the red:
The contrast between the letters and the background renders it highly legible, the illumination stresses the importance of the message, and the color is evocative of both fire and fire-safety devices (fire extinguishers, fire engines, fire alarms, and the like).
But in other parts of the world, pictograms rule. The “running man” sign was designed by Yukio Ota and adopted internationally for exits a quarter century ago!
The sign’s wordlessness means it can be understood even by people who don’t speak the local language. And the green color, they argue, just makes sense. Green is the color of safety, a color that means go the world over. Red, on the other hand, most often means danger, alert, halt, please don’t touch. Why confuse panicked evacuees with a sign that means right this way in a color that means stop?
Slate lays out the arguments for both and a history of exit signs in one chapter of a six-part series on signs. Links to all the chapters are found at the top of each. Link -via Simply Left Behind
Designer Steven Heller gives an overview and critique of Olympic pictograms used over the past 74 years for the New York Times. When you only see these every few years, you don’t realize how different they are for each Olympiad. -via the Presurfer
