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How do the things that we buy become things in the first place?
Documentary filmmaker Gary Hustwit (who also did Helvetica – yes, a film about the typeface) takes a look at product designers and their industrial designs his new film, Objectified:
Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.
Here’s the trailer: Link [embedded YouTube clip] – via Fimoculous
