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The word below the swoosh is “run”. Annie Chiu designed this and other unconventional street advertisements to encourage you to purchase Nike running gear.
Link -via Blame It on the Voices
If you thought you had to go back in time to see the shoes Marty McFly wore in Back To The Future II, you’ll be positively delighted by Nike’s release of the 2011 MAG, faithful reproductions of the shoes seen in the film which are being auctioned off to benefit the Michael J. Fox Foundation for Parkinson’s Research. If you’re like me, though, and can’t come anywhere near affording the hefty $5000 price tag, you’ll just have to wait until 2015 when Nike releases the real deal version of these shoes, complete with power laces. Now someone needs to get to work on creating a working hoverboard and all of our BTTF fantasies will have come true!
-via Destructoid
Seinfeldians and vintage sneaker aficionados alike will geek out over Complex‘s shockingly detailed guide to the various sneakers Jerry wears throughout the series. For example, the flashy kicks you see in the picture above are 1991 Nike Air Challenge Pro Low White/Fluorescent Pink.
Now if only we had a list of his cereal collection.
Link via Laughing Squid
It may be counterintuitive (and hard to digest for parents like myself who always have to tell our kids to wear shoes when playing outside) but going barefoot may actually be better for you.
Here’s a New York Times article by Amy Cortese about the controversial movement of running barefoot (or barely barefoot anyhow, as these runners still wear thin rubber running shoes like the ones shown to the left):
Recent research suggests that for all their high-tech features, modern running shoes may not actually do much to improve a runner’s performance or prevent injuries. Some runners are convinced that they are better off with shoes that are little more than thin gloves for the feet — or with no shoes at all.
Plenty of medical experts disagree with this notion. The result has been a raging debate in running circles, pitting a quirky band of barefoot runners and researchers against the running-shoe and sports-medicine establishments.
Naturally, Nike and other large shoe manufacturers aren’t amused:
The shoe industry giants defend their products, saying they help athletes perform better and protect feet from stress and strain — not to mention the modern world’s concrete and broken glass.
But for all the technological advances promoted by the industry — the roll bars, the computer chips and the memory foam — experts say the injury rate among runners is virtually unchanged since the 1970s, when the modern running shoe was introduced. Some ailments, like those involving the knee and Achilles’ tendon, have increased.
Link (Photo: Jodi Hilton for The New York Times)
Onwards is a simple and elegant short film about a runner. It was created by James Jarvis and Richard Kenworthy and sponsored by Nike.
Official Website (where there’s a full screen, high resolution version)
via The Presurfer
