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Looks like America is not the only country that needs to be weary of fast food. While not many outside the US can see the appeal of
a Big Mac, people in Morocco just love the McArabia.
This new sneaky tactic of adapting global fast food chains to the local palette is happening all over the
world from squid topped Dominoes pizza in Taiwan to KFC’s vegetarian Chana Snacker, a chickpea burger topped with Thousand Island sauce, in India.
Watch out global obesity! I see a plot for a Super Size Me sequel.
Walk into a McDonald’s in Morocco and you’ll find a sandwich you can’t get anywhere else in the world: a cumin-spiced flatbread creation called the McArabia Tagine.
“Honestly it tastes Moroccan,” said Noor El Ghoumari, 34, a man who had just paid 53 dirhams, or about $6.60, for a meal with one of the ground beef sandwiches in Rabat on a recent afternoon. “This is a local McDonald’s and obviously they have to adapt.”
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