What Your Taste in Beer Says About You

Posted by John Farrier in Advertising on November 4, 2009 at 9:43 am

The market research firm Mindset Media studied the cultural and economic behaviors of beer drinkers and discerned certain trends among buyers of particular beers. Among the brands studied are Budweiser, Bud Light, Corona, Heineken, and Blue Moon. Beth Snyder Bulik wrote about the study in Ad Age. Here’s what she wrote about Budweiser drinkers:

True to form, Bud drinkers are sensible, grounded and practical. They are the polar opposite of daydreamers and don’t easily get carried away. These beer drinkers also don’t like authority—can anyone say union?—and are emotionally steady people who live in the here and now. However, what may be a bit surprising is that people who prefer Bud can also be very spontaneous and tend not to do much advance planning.

Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.

Link via The Presurfer | Photo: U.S. General Services Administration

 
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9 Sickeningly Sexist Ads

Posted by Jill Harness in Advertising, Blog & Internet, Pictures on November 23, 2008 at 12:15 am

Ah, misogyny, one of the final frontiers of terrible, terrible inequalities in our society. It’s amazing that only in the 60’s sexism was so prevailent in advertising. Sometimes you see ads these days and think how prejudiced they are, but seeing these makes me think “thank god for the advancements in our society.” Maybe in another 40 years sexism really will be totally gone from the marketing industry, but I doubt it.

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