Navy Sends Officer Uniform in Letter

Posted by Queuebot in Advertising on August 13, 2009 at 4:20 pm

Saatchi & Saatchi Singapore has come up with a clever new marketing campaign in a search for new recruits for the Singapore Navy. They sent over 6,000 letters containing a fold out uniform to help the students better imagine themselves as Navy officers.

The mock uniforms are to help the students better imagine themselves dressed for success. 6,000 direct mailers were mailed to graduating ‘A’ level students in December 2008. 4.7% of them responded, considered a higher than average response rate compared to previous direct mailers sent out.

“We sent out direct mailer packs, which opened out to be the ultimate uniform – a crisp, white Naval Officer’s jacket, complete with medals and decorations. A business reply card was placed in the breast pocket.”

Link – via campaignbrief

From the Upcoming ueue, submitted by coconutnut.

 
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10 Facts About Detroit

Posted by Jill Harness in Everything Else, Travel & Places on July 9, 2009 at 3:21 pm

For many people, even the word “Detroit” brings to mind images of crime, cars and poverty. But no city can really be that black and white. The things you don’t know about Detroit might just entertain you. Elovethiscity has a fun collection of 10 Detroit Facts You Should Know. For example, did you know the city hosts the only floating post office in America (shown above):

The J. W. Westcott II docks just South of The Ambassador Bridge along the western shore of the Detroit River. She is America’s only floating ZIP Code [48222]. Delivering over 100 years of “mail-by-the-pail”, the J.W. Westcott Company was originally formed in 1874 by Captain J.W. Westcott to inform passing vessels of changes in orders.

Today the 45-foot vessel’s duties include U.S. mail delivery; freight delivery, storage, forwarding; message service; passenger service to and from vessels and pilot boat services for the Port of Detroit. The Westcott also sells nautical charts, postcards, books, and has been known to deliver the occasional mid-river pizza.

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Neither Snow Nor Rain ... But Pot Will Do a Postman In!

Posted by Alex in Crime & Law on June 22, 2009 at 10:18 pm

While it’s debatable on whether marijuana will lead to harder drugs, it’s now fact that it can lead to laziness.

Here’s the story of a postman who got so lazy after smoking so much pot that he decided to burn mail instead of delivering it:

Neil Goddard, 32, was given a 12-month sentence after he set up a huge cannabis factory in his bedroom and managed to cultivate 8,000 pounds of the drug.

But he smoked so much of it over a year-old period that he was too high to bother delivering thousands of items of post.

So let’s revise that (unofficial) postal service motto: "Neither snow nor rain nor heat nor gloom of night shall stay these couriers from the swift completion of their appointed rounds, but pot surely can!"

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