Is the art of the love letter dead, or just dying? If more people knew about the great love letters of the past, maybe a few would take the trouble to put pen to paper and create something that the recipient will keep as a treasure. President Woodrow Wilson wrote beautiful love letters to his wife Ellen Louise Axeson, and after her death wrote to Edith Bolling Galt, who married him in 1915.
While wooing Edith, Wilson penned a series of love letters, some signed “Tiger” (Wilson was a Princeton alum, but this was before the university took on the tiger as its mascot.) In one, Wilson wrote, “You are more wonderful and lovely in my eyes than you ever were before; and my pride and joy and gratitude that you should love me with such a perfect love are beyond all expression, except in some great poem which I cannot write.” In another, he pines, “Please go to ride with us this evening, precious little girl, so that I can whisper something in your ear—something of my happiness and love, and accept this, in the meantime, as a piece out of my very heart, which is all yours but cannot be sent as I wish to send it by letter.”
You’ll find more examples of great love letters at mental_floss. Link
I’m a little late in posting this, but it’s too awesome to pass: Shaun Usher’s Letters of Note has a copy of a 1905 letter sent by Mark Twain to a patent medicine salesman who tried to sell bogus medicine. Twain was furious to have received the pitch as he was recently widowed after his wife suffered heart failure:
Dear Sir,
Your letter is an insoluble puzzle to me. The handwriting is good and exhibits considerable character, and there are even traces of intelligence in what you say, yet the letter and the accompanying advertisements profess to be the work of the same hand. The person who wrote the advertisements is without doubt the most ignorant person now alive on the planet; also without doubt he is an idiot, an idiot of the 33rd degree, and scion of an ancestral procession of idiots stretching back to the Missing Link.
Read the rest: Link – via The Litter Box
Letters of Note has a form letter from the 9th century found in western China produced by the Dunhuang Bureau of Etiquette. They had insisted officials issue letters of apology to dinner hosts after any embarrassing drunken escapades. The offender was supposed to recopy the characters in their own hand while inserting the recipient’s name. The translation:
Yesterday, having drunk too much, I was intoxicated as to pass all bounds; but none of the rude and coarse language I used was uttered in a conscious state. The next morning, after hearing others speak on the subject, I realised what had happened, whereupon I was overwhelmed with confusion and ready to sink into the earth with shame.
Saatchi & Saatchi Singapore has come up with a clever new marketing campaign in a search for new recruits for the Singapore Navy. They sent over 6,000 letters containing a fold out uniform to help the students better imagine themselves as Navy officers.
The mock uniforms are to help the students better imagine themselves dressed for success. 6,000 direct mailers were mailed to graduating ‘A’ level students in December 2008. 4.7% of them responded, considered a higher than average response rate compared to previous direct mailers sent out.
“We sent out direct mailer packs, which opened out to be the ultimate uniform – a crisp, white Naval Officer’s jacket, complete with medals and decorations. A business reply card was placed in the breast pocket.”
Link – via campaignbrief
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