Cheeri-Uh-Ohs: FDA Said Cheerios is an Unapproved Drug

Posted by Alex in Food & Drink, Health on May 13, 2009 at 4:19 pm

Did you eat your Cheerios this morning? You may have just inadvertently taken an unapproved drug. Or so says the FDA, who has just sent a warning letter to General Mills, the maker of the cereal:

In a warning letter sent to the chairman of General Mills (maker of the beloved breakfast classic) and posted on the agency’s website, the FDA says:

"Based on claims made on your product’s label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease."

The agency takes special issue with these claims:

* "you can Lower Your Cholesterol 4% in 6 weeks."

* "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is … clinically proven to lower cholesterol. A clinical study showed that eating two 1 1/2 cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol."

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