The Science Behind Cowboys In Black and White Hats
In old Western movies, heroes often wore white hats and villains wore black hats. Why? Wray Herbert wrote in Scientific American about a new study that investigated why people often associate the color white with righteousness and black with wickedness:
In Sherman and Clore’s version of the Stroop, volunteers read not the names of colors but words with strong moral overtones: greed and honesty, for example. Some of the words were printed in black and some in white, and they flashed rapidly on a screen. As with the original Stroop, a fast reaction time was taken as evidence that a connection was mentally automatic and natural; hesitation was taken as a sign that a connection did not ring true. The researchers wanted to see if the volunteers automatically linked immorality with blackness, as in black ink, and virtue with whiteness.And they did, so quickly that the connections could not possibly be deliberate. When moral words were printed in white and immoral words in black, reaction time was significantly faster than when words of virtue were black and sin were white. Just as we unthinkingly—almost unconsciously—“know” a lemon is yellow, we instantly know that sin and crime are black and that grace and virtue are white.
The researchers conducted further tests and determined that this color-moral association may stem from concepts of physical cleanliness:
This result offers pretty convincing evidence in itself that the connection between black and bad is not just a metaphor we all have learned over the years, but rather it is deeply associated with our ancient fear of filth and contagion. But Sherman and Clore wanted to look at the question yet another way. If the association between sin and blackness really does reflect a concern about dirt and impurity, then this association should be stronger for people who are preoccupied with purity and pollution. Such fastidiousness often manifests as personal cleanliness, and a proxy for personal cleansing might be the desire for cleaning products. The researchers tested this string of psychological connections in a final study, again ending with the Stroop test.
Link | Image: Republic Pictures
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Pop Culture Alignment

This chart shows the moral alignments of nine pop culture characters using the Dungeons & Dragons alignment system. Rorschach as Chaotic Good? I think that Chaotic Neutral is more likely. And Neutral Good for John Locke at best.
Top row, left to right: John Locke of Lost, Dwight from Sin City, Rorschach of Watchmen.
Middle row: Indiana Jones, Niko Bellic of Grand Theft Auto 4, Tyler Durden of Fight Club.
Bottom row: Darth Vader, Anton Chigurh of No Country for Old Men, and the Joker.
I’m not sure who’s responsible for this chart — it’s been floating around the net. I’ll edit with a photocredit when someone claims responsibility.
via Popped Culture | Explanation of Alignment System
Video Game Questions Your Ethical Standards While Deleting Files from Your Computer
(Video Link)
Zach Gage says that he created the free video game Lose/Lose to make people question their ethical assumptions. The game is similar to Space Invaders, but every time you kill an alien, the game deletes a randomly-selected file from your hard drive:
Lose/Lose is a video-game with real life consequences. Each alien in the game is created based on a random file on the players computer. If the player kills the alien, the file it is based on is deleted. If the players ship is destroyed, the application itself is deleted. Although touching aliens will cause the player to lose the game, and killing aliens awards points, the aliens will never actually fire at the player. This calls into question the player’s mission, which is never explicitly stated, only hinted at through classic game mechanics. Is the player supposed to be an aggressor? Or merely an observer, traversing through a dangerous land? Why do we assume that because we are given a weapon an awarded for using it, that doing so is right?
Clicking on the link below will not download the game onto your computer and begin deleting your files. But it will give you the option to do so.
Link via Geekologie
Is It Ethical To Engineer Delicious Cows That Feel No Pain?
That’s the question that Jeremy Hsu asks, given innovations in genetic engineering:
In 2006, researchers found six Pakistani children who felt no pain due to an inactivated gene, and who constantly had bruises and cuts. One fell into the habit of putting knives through his hand and walking barefoot on coals, before his untimely death.
Still, scientists already know that humans can intellectually dissociate the sensation of pain from how much it bothers them. Lab experiments with mice have also suggested a way to disconnect that pain sensation without totally leaving animals vulnerable to a world of hurt.
Due the concern among some meat-eaters that the animals that provide their food suffer physical pain while being raised and slaughtered, Hsu wonders if geneticists may be able to create animals that cannot feel pain. Would it be ethical to do so? What do you think?
Image: Mitch Romanowski Design
Roboticists Argue for Robot System of Ethics
Since scientists are out to kill us again, what with flesh-eating robots, ethicists and roboticists have called for revisions to Asimov’s Three Laws of Robotics:
A human-robot co-existence society could emerge by 2030, says Chen in his paper. Already iRobot’s Roomba robotic vacuum cleaner and Scooba floor cleaner are a part of more than 3 million American households. The next generation robots will be more sophisticated and are expected to provide services such as nursing, security, housework and education.
These machines will have the ability to make independent decisions and work reasonably unsupervised. That’s why, says Chen, it may be time to decide who regulates robots.
If it was up to you, what laws would you program into robots?
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The Ethics of American Youth
The Josephson Institute Center for Youth Ethics surveyed 29,760 American high school students about their ethics and activities. The results are disturbing.
*a total of 30 percent overall — admitted stealing from a store within the past year.
*More than two of five (42 percent) said that they sometimes lie to save money.
*A substantial majority (64 percent) cheated on a test during the past year
*More than one in four (26 percent) confessed they lied on at least one or two questions on the survey.
*A whopping 93 percent said they were satisfied with their personal ethics and character
The report released yesterday covered honesty and integrity. A later report will have survey results on drug use and violence. Link -Thanks, Geekazoid!












