Neatorama Posts Tagged "endorsement"
Do Celebrity Endorsements and Ads Work?

There's a lot of ads featuring celebrity endorsers...  ...Peter Daboll of AdvertisingAge, having celebrity endorsements do not pay: Over the course of last year, time an...  ...ump, we found that with rare exception, celebrity endorsements were largely ineffective and failed to yield the...

http://www.neatorama.com/2011/01/18/do-celebrity-endorsements-and-ads-work/
When Celebrity Endorsements Go Bad.

Some product endorsements and celebrities go well together - but these didn...  ...Simpson and HertzPerhaps the worst ever celebrity endorsement was car rental company Hertz's choice for a spoke...  ...d), Bryant's reputation was tarnished and he lost endorsement contracts...

http://www.neatorama.com/2007/01/31/when-celebrities-endorsements-go-bad/
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