Cognitive fluency is a fancy name given by psychol... ...ething simple: most people prefer things that are easy to think about than those that are hard.That's pr... ...mined, for example, that shares in companies with easy -to-pronounce names do indeed significantly outper...http://www.neatorama.com/2010/02/04/easy-is-true-how-our-brain-likes-to-think-easy-thoughts/
Easy is True: How Our Brain Likes to Think Easy Thoughts
Yummy 5 minute coffee cup cake...
Ever had a craving for cake, but making an entire... ...Instructables has a great recipe for this quick, easy and very tasty treat. It takes 2 minutes to prep...http://www.neatorama.com/2009/04/04/yummy-5-minute-coffee-cup-cake/
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