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Image: Dr Pepper Snapple Group
Real men don't drink sissy diet sodas, no siree! So to reach out to these untapped macho population for its new diet drink, Dr. Pepper decided to harness the power of mysogynistic advertisement. Behold, the drink that's not for women:
LinkTo appeal to men, Dr Pepper made its Ten drink 180 degrees different from Diet Dr Pepper. It has calories and sugar, unlike its diet counterpart. Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper’s marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women.
For instance, there’s a Dr Pepper Ten Facebook page for men only. And TV commercials are heavy on the machismo, including one spot that shows muscular men in the jungle battling snakes and bad guys and appear to shoot lasers at each other.
"Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda," a man says as he attempts to pour the soda into a glass during a bumpy ATV ride. "You can keep the romantic comedies and lady drinks. We’re good."
Think that because diet sodas have low calories they help prevent weight gain? Think again! David Zinczenko and Matt Goulding of Men’s Health wrote an article on the ugly truth about diet soda:
When confronted with the growing tide of calories from sweetened beverages, the first response is, “Why not just drink diet soda?” Well, for a few reasons:
Just because diet soda is low in calories doesn’t mean it can’t lead to weight gain.
It may have only 5 or fewer calories per serving, but emerging research suggests that consuming sugary-tasting beverages–even if they’re artificially sweetened–may lead to a high preference for sweetness overall. That means sweeter (and more caloric) cereal, bread, dessert–everything.
Link | More on "The Dangers of Diet Soda" at Get Fit Slowly blog
