Expo TV has a video interview with Lee Eisman, the Director of the
Pantone Color Institute. In the video, Eisman discusses how Pantone
chooses its colors and predicts color trends.
You may or may
not be surprised by the amount of research that goes into selecting new
colors and keeping existing colors fresh – factors ranging from
economic conditions, world affairs, clothing featured in the
entertainment industry, home décor trends and art trends play into the
decision making process.
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