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There’s an odd fad going on in Japan: that a person’s blood type determines his personality.
But it’s not all fun and game. The craze has gone so far that there’s a new form of discrimination called "bura-hara," where someone may not be offered a job because of his blood type.
In Japan, “What’s your type?” is much more than small talk; it can be a paramount question in everything from matchmaking to getting a job.
By type, the Japanese mean blood type, and no amount of scientific debunking can kill a widely held notion that blood tells all. [...]
Taku Kabeya, chief editor at Bungeisha, thinks the appeal comes from having one’s self-image confirmed; readers discover the definition of their blood type and “It’s like ‘Yes, that’s me!’”
As defined by the books, type As are sensitive perfectionists but overanxious; Type Bs are cheerful but eccentric and selfish; Os are curious, generous but stubborn; and ABs are arty but mysterious and unpredictable.
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