Why do some women post a lot of photos of themselves on Facebook? A new study shows that it’s because they are "more likely to base their self-worth on appearance and use social networking to compete for attention."
Overall, the results suggest that, compared with men, females identify more strongly with their image and appearance and use Facebook to compete for attention, said the lead author of the study, Michael A. Stefanone, an assistant professor of communications at the University of Buffalo.
The women who had the largest social networks and posted more photos of themselves were more highly vested in their appearance.
“The results suggest persistent differences in the behavior of men and women that result from a cultural focus on female image and appearance,” Stefanone said in a news release. “[I]t is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance — in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women’s looks throughout the popular culture and in reality programming from ‘The Bachelor’ to ‘Keeping Up with the Kardashians.’ ”
The authors also speculated that posting a lot of photos of oneself in the company of other people “may serve to communicate the importance of particular relationships because these bonds may provide security regarding ones appearance and self worth.”
Shari Loam of The Los Angeles Times explains: Link | Photo: Shutterstock

Photo: AFP
If you want the world to listen to your cause, shouting just won’t work. You have to get weird. That’s what Alice Newstead did last summer to raise awareness about shark endangerment. With oversized fish hooks, a Paris boutique, and silver spray paint, Alice hung around briefly, but it got people’s attention.
The painful stunt went on for 15 minutes, as shoppers came to have a gander at the weird protest in the window of cosmetics store Lush. According to the International Fund for Animal Welfare (IFAW) some 100 million sharks are caught in commercial and sports fishing every year, and several species have declined by more than 80 per cent in the past decade alone.
Oddee has nine other strange protests we have been subjected to… and took notice of.
