Ghosts of Super Bowl Commercials Past

Before the newest Super Bowl ads roll out today, refresh yourself with some of the biggest ads from Super Bowls past. I totally remember the Michael Jordan/Larry Bird commercial, and I’m amused by the Michael J. Fox ad for Diet Pepsi. It’s so ’80s! Warning: there are current ads sprinkled here and there as well.

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First Political Campaign Television Ad Ever

1952 Dwight D. Eisenhower (R) v. Adlai E. Stevenson (D)

This campaign was very unique. The two candidates used radio and television ads effectively and fought a long hard campaign . Ike or Eisenhower (R) was a war hero (Supreme Commander of Allied Forces WWII), so Stevenson was reluctant to attack him directly, and the Republicans had a difficult time attacking Stevenson because he had not been part of the previous Democratic administrations. Eisenhower went out and traveled over 33,000 miles during this campaign.

The campaign's television ads were most effectively used by Eisenhower, who used short ads to promote his popularity. In contrast, his opponent Stevenson used 30 minute speeches as a way to capitalize on the television market.

Eisenhower's short ads:

•  were substantially easier to remember
• more likely to be watched by viewers
• played more often.
• Political ads were defined by these first ads on television.

- via dotellme

From the Upcoming Queue, submitted by seth1492.

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This Test Brought To You By…

A teacher who could no longer afford to print out the tests for his classes has taken to selling ads on his students’ tests. The current pricing is $10 per quiz, $20 per test and $30 per final. Most of the ads are from parents and local businesses. What kind of a message would you put on your kid’s test?

Link

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