Neatorama Posts Tagged "Peter Daboll"
Do Celebrity Endorsements and Ads Work?...

There's a lot of ads featuring celebrity endorsers...  ...o those ads must work, right? Wrong! According to Peter Daboll of AdvertisingAge, having celebrity endorsements...  ...o yield the benefits popular wisdom promises.Why? Peter blames the changing consumers, though I suspect t...

http://www.neatorama.com/2011/01/18/do-celebrity-endorsements-and-ads-work/
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