In some parts of the United States, it's common to see people standing by the side of the road, holding, shaking and spinning signs to attract drivers to nearby businesses. You may call them sign spinners, but marketing professionals call them "human directionals."
Sign spinners typically earn $9-20 an hour. That's what spinners for AArow Advertising in North Hollywood, California make. It's not a bad wage, but their top spinners have to master a wide array of performance techniques. Caitlan Carroll of Marketplace reports:
AArow's sign spinners don't just wiggle the sign around. The spinners perform more than 300 wacky moves that are all carefully cataloged in the company's so-called “Tricktionary.”
“The helicopter spin is a real crowd pleaser,” says Kenny. “The sidearm toss is a great one that people like to do, but I think the all-time favorite crowd pleaser is called 'the rowboat.' That's where you put the sign down just like a boat and you start rowing.”
YouTube member cowmoocher spotted the one in the video above at the corner of Centennial Avenue and Stelton Road in Piscataway, New Jersey. He's magnificent. Whatever he's earning, he deserves more.
-via 22 Words
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