Dancing with Powder

Photos: Jeffrey Vanhoutte

Is your coffee creamer so good it makes you wanna dance? Belgian photographer Jeffrey Vanhoutte shot these wonderful photos of an acrobat dancing in a cloud of milk powder in this ad campaign for FrieslandCampina Kievit's new creamer.

Vanhoutte said:

I made this campaign for Norvell Jefferson whose client is Dutch company Campina Friesland Kievit, makers of powdered milk. Based upon the agency’s concept, I formed the shoot together with the Creative Director. We used lighting from Broncolor -- “really fast flash duration so it could freeze the particles of the powder.” The model was a professional acrobatic dancer, and “the movement that she did and the powder together, we were all amazed that it was perfect from the start! First she had some powder in her hands and she put it in the air . . . every time the same movement, five or six or ten times, and then she was completely full of powder and had to start again. It was a messy process for the camera. We had to put plastic around the camera to protect it. It was one whole day from early morning until the evening to do this job and to clean up it took longer.

View the original photos over at Vanhoutte's website - via My Modern Met