The newspaper classifieds (remember those?) is so anachronistic in today's digital world that it's like delving into a trippy and foreign world.
Felipe Salazar, Creative Director of Sancho BBDO advertising agency in Colombia, managed to grab our attention by cleverly manipulating the local newspaper's classified sections to create this unusual ad for his client Corona Kitchen. The ad shows a three-dimensional outline of a kitchen - including a range with hood, counter top and shelvings - simply by stretching and rearranging the text.
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