Eisentraut Theatres in Hillsboro, Illinois, can't just pass on showing the latest Disney film just because it's cold. But they did just enough editorializing on the marquee to draw attention, and maybe even some warm laughter. Come to think of it, wouldn't it have been nice if they'd released Frozen, a movie based on The Snow Queen, in July when we all want to go to an air-conditioned theater to get away from the heat?
Okay, cue the discussion on the proper use of the word "ironic." -via Buzzfeed
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