Fast food companies keep coming up with advertising gimmicks that involve clothing in order to appeal to the younger, hipper consumers they're trying to bring in to their restaurants.
Some of these fast food fashions become collector's items, others end up on thrift store racks, but Taco Bell is hoping their new clothing line, created in conjunction with Forever 21, will make Millennials swoon.
The Taco Bell X Forever 21 line includes t-shirts fresher than their tacos, hoodies that keep you warm without the aid of a heat lamp, and this shiny athletic jacket that will make you shine brighter than a neon sign in the night.
-Via Boing Boing
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